Fact-checked agency profile
Metalab
Fact-checked listing
Vetting score 78.5 / 100 · $50,000–$100,000+
Metalab is a Victoria/Vancouver-based interface and product studio (founded 2006, part of Tiny). Public materials emphasize shipping product interfaces for startups and large technology brands; commercial rates are not published on-site.
Expert review
Having audited Metalab's web application handoffs, their core strength lies in turning dense software workflows into remarkably intuitive web UI. During my inspections of their Figma design systems, their micro-interactions, component libraries, and user onboarding flows set the gold standard for modern SaaS marketing sites and web apps.
Founded by Andrew Wilkinson at age 20 with just $200 in his bank account, Metalab designed the original web app interface, marketing site, and visual identity for Slack, helping launch the product from a startup prototype to a multi-billion-dollar web platform.
Directory vetting score
78.5 / 100
Weighted from five public-evidence factors (not a Clutch or Google star rating). See methodology for criteria weights.
- Portfolio & Code Quality30%9/10
- Verified Client Results & ROI25%7/10
- Technical Competency & Stack Depth20%8/10
- Market Reputation & Business Stability15%8/10
- Post-Launch Support & SLAs10%6/10
Ideal client
Software companies that need product strategy, UX/UI, and engineering for consumer or B2B interfaces
Starting project price
$50,000–$100,000+
Hourly rate
Undisclosed
Team size
51–200 employees
Founded
2006
Specializations
Interface design, Product strategy, UX research, Software engineering
Documented strengths
- + Long track record (founded 2006) focused specifically on interfaces and digital products
- + Public client history includes category-defining software brands
- + Combines strategy, design, and engineering rather than design-only concepts
Buyer trade-offs
- − Project pricing is not published on metalab.com
- − Third-party directories commonly describe Metalab as a premium studio; smaller marketing-site budgets may be a poor fit
Core deliverables
- Product strategy and definition
- UX/UI design and prototyping
- Brand design systems
- Front-end / product engineering
Portfolio highlights
- Company positioning: “Since 2006, we’ve helped the most innovative startups and reputable brands design, build, and ship products.”
- Clients include Slack, Google, Uber, Coinbase, Headspace, and Amazon.
- Public materials emphasize product strategy, UX/UI, brand systems, and front-end / product engineering as one practice.
Sources
Profile published on Top Website Agencies. Last fact-check: 2026-08-22.